As technology changes how students conduct their college searches, are you keeping up? Doing what you’ve always done could lead to missed opportunities and lost enrollment to your competitors.

 

 Join us for this free, one-hour webinar to gain insight into what today’s students expect when researching colleges online. Drawing on the extensive new research from the latest E-Expectations survey, we’ll show you how to meet student expectations, provide the resources they want, and create a positive experience that boosts their interest in enrolling. Topics include:

• Which resources students find most valuable for researching colleges and universities
  
• Changes in their social media usage
  
• Their attitudes and use of email, paid interactive marketing, net cost calculators, text messaging, and other key tools for student recruitment.
  
• Differences in preferences between high school juniors and seniors.

You’ll leave with a greater understanding of how to optimize your digital presence across multiple channels and various platforms to boost student engagement with every online interaction.