On-Demand Webinar
What You Need to Know When Recruiting First-Generation Students
Nearly 1 in 3 high school graduates are first-generation college students. While colleges and universities have made strides in serving first-generation students once they arrive on campus, most aren’t doing enough to engage and enroll this growing population.
Join us to discover the best strategies for successfully recruiting first-generation students and guiding them through the enrollment process. Learn how to:
- Connect with first-generation students in ways that address their unique financial and motivational needs
- Optimize your outreach by tailoring your communications to their interactions and choices
- Inform and engage their parents, who may know little about the enrollment process
Watch this webinar and see how to transform your outreach to first-generation students.
About the presenters
Raquel Bermejo, EdD - Associate Vice President, Market Research and Planning, Ruffalo Noel Levitz
Dr. Raquel Bermejo analyzes existing search, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Matt Krov, Associate Vice President for Product Management, Enrollment Marketing, Ruffalo Noel Levitz
Matt Krov has more than 15 years of enrollment management experience at selective institutions, most recently serving as dean of admission at Austin College before coming to Ruffalo Noel Levitz.
Watch this webinar
