On-Demand Webinar
How to Engage Young Alumni
and Grow Giving
Millennials expect personalized experiences that focus on their individual needs—not traditional, institution-centric communication. We know one-size-fits-all fundraising doesn’t work to engage young alumni, but latest research shows that most institutions still don’t have a specific outreach strategy tailored to these potential donors. How will you reach and engage young alumni to build your next generation of givers?
It’s time to transform your approach and embrace a new paradigm of donor-driven fundraising—more relevant, more timely, and more effective for today’s donors. Watch this webinar to learn how to:
- Engage young alumni by providing an authentic experience that meets their expectations—personalized, online, and social;
- Deliver a dynamic journey driven by real-time interactions that allows your alumni to discover compelling ways to make an impact that matches their passions; and
- Identify which alumni are ready to give based on RNL research and advanced analytics.
Plus, get a sneak peek at RNL Personal Journey—a new way to maximize your outreach with advanced analytics, powerful marketing automation, and personalized insights to create a unique, customized experience for each donor.
About the presenters
Caryn Stein, Vice President of Marketing, Ruffalo Noel Levitz
Caryn Stein is dedicated to helping colleges and universities combine data and technology with compelling experiences to create more effective marketing for their missions. She is a nationally recognized speaker and trainer, having helped hundreds of organizations optimize campaigns through modern marketing, emerging platforms, and digital communication tactics.
Shad Hanselman, Associate Vice President, Annual Giving, Ruffalo Noel Levitz
Shad Hanselman is an experienced fundraising professional dedicated to advancing the art and science of annual giving. He has spent more than twelve years innovating in the annual giving space in such arenas as call centers, direct mail, digital engagement, giving days, and crowdfunding.
Watch webinar now
