What do college-bound high school students and their parents expect as they visit college websites, read communications from prospective campuses, and make enrollment decisions?
Register for this webinar to hear the latest E-Expectations research on how prospective students and their parents use websites, email, texting, paid marketing, social media, and mobile devices during the college search process. During the session, you will:
- See how students and parents compare in their expectations and behaviors, and understand how your campus can better engage them
- Find out how to integrate expectations data and analytics to manage your institution’s digital presence across multiple channels
- Learn how mobile devices have changed how students browse websites, complete forms, and interact with campuses online
About the presenters
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Stephanie Geyer, Vice President, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz
Stephanie Geyer directs website development and e-communications projects for Ruffalo Noel Levitz. She has served institutions such as Embry-Riddle Aeronautical University, Arizona State University, Sterling College and Golden Gate University.
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Matt Krov, Associate Vice President for Product Management, Enrollment Marketing, Ruffalo Noel Levitz
Matt has over 15 years of enrollment management experience at selective institutions, most recently serving as Dean of Admission at Austin College before coming to Ruffalo Noel Levitz. He has a strong passion for aligning recruitment practices with student engagement practices.
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